Custom Domain for App Landing Page: Set Up Your iOS App Website, Support URL, and Privacy Policy

For most iOS apps, plan to publish three public pages on the web:

1) App landing page (your marketing website). Example: https://example.com/app or https://myapp.com

2) Support URL (how users contact you or get help). Example: https://example.com/support

3) Privacy Policy URL (what data you collect, how it’s used, and how to contact you). Example: https://example.com/privacy-policy or https://example.com/privacy

A custom domain means you own and control the domain name (like myapp.com) and point it to wherever your site is hosted. That’s different from using a generic hosted URL (like a long platform subdomain).

Benefits for indie developers:

Consistency: your App Store listing, in-app links, press kit, and email signatures all point to the same domain.

Control: you can move hosting providers without changing URLs users have bookmarked or that Apple has reviewed, as long as the domain stays yours and you maintain redirects properly (if needed).

Choose a domain that you’re comfortable keeping for years. If your app name may change, consider a brand/company domain rather than an app-name-only domain.

Decide whether you want pages on the root domain or under a subdomain:

Option A: Root domain pages (simplest for users)

- https://myapp.com/ (landing) /support /privacy-policy /terms (optional) /press (optional) /status (optional) /delete-account (if needed) Option B: Subdomain for app pages (useful if you have multiple apps) - https://apps.mycompany.com/myapp (landing) - https://apps.mycompany.com/myapp/support - https://apps.mycompany.com/myapp/privacy-policy For a single app, Option A is usually easiest and looks clean in App Store metadata.

DNS connects your domain to your hosting. The exact records depend on where you host, but the patterns below cover most setups. Always follow your host’s documentation first, and use these as a sanity check.

Case 1: Point the apex/root domain (myapp.com) to a host

- Many hosts provide A records (IPv4 addresses) and sometimes AAAA (IPv6). Example:

Record: A Host/Name: @ Value: 203.0.113.10 TTL: 3600 (Repeat A records if the host gives multiple IPs.) - If your host uses an ALIAS/ANAME record for the apex, your DNS provider may support it. Example: Record: ALIAS Host/Name: @ Value: your-host.example.net TTL: 3600 Case 2: Point www.myapp.com to your site (recommended even if you prefer the root domain) Record: CNAME Host/Name: www Value: your-host.example.net TTL: 3600 Then configure a redirect so either root or www becomes the canonical address (pick one). For example, force https://myapp.com to be the canonical and redirect https://www.myapp.com to it, or vice versa. Case 3: Use a subdomain like app.myapp.com Record: CNAME Host/Name: app Value: your-host.example.net TTL: 3600 After you add records, DNS can take minutes to propagate, but occasionally up to 24–48 hours depending on TTL and caching.

Use HTTPS for every page you submit to Apple. Most modern hosting platforms issue free TLS certificates automatically once DNS is correct.

Quick checks before you paste URLs into App Store Connect:

Open each URL in a private/incognito window and confirm it loads without warnings.

Confirm the final URL is HTTPS and doesn’t bounce through multiple redirects unnecessarily (one redirect is usually fine). Make sure /support and /privacy-policy return a 200 OK response and not a login page, “coming soon,” or a 404.

Your landing page doesn’t need to be complicated. The goal is to clearly explain what the app does and provide the key links Apple and users expect.

Minimum recommended sections:

App name + one-sentence value proposition

2–5 key features (bulleted) with real benefits, not buzzwords Screenshots (ideally iPhone and/or iPad as relevant) Download link to the App Store (or “Pre-order” if applicable) Support link Privacy Policy link Optional but useful: pricing info, FAQ, and a contact email Example page structure (copy-friendly): Home: https://myapp.com/ - Headline: “Track workouts without subscriptions.” - Subhead: “A lightweight logbook with offline support and iCloud sync.” - Buttons: “Download on the App Store” and “Contact Support” - Feature bullets: “Quick entry,” “Charts,” “Export CSV,” “iCloud sync” - Screenshot gallery - Footer: Privacy Policy | Support | Terms (if you have one)